Marketing & Communications Manager 2018 (posted February 4, 2018)
Reports To: Executive Director
Works With: All Staff
Supervises: Interns, Contract Marketing Employees
MARKETING & COMMUNICATIONS MANAGER – JOB DESCRIPTION
The Marketing & Communications Manager for HCAS plays a critical role in the success of the Society and its year-round activities, including the Houston Cinema Arts Festival, Julydoscope and CineSpace. The Marketing & Communications Manager is responsible for the brand of the organization and is the primary force in building its constituency and audience year-round and during the Festival.
The Marketing & Communications Manager is a professional that maintains state of the art communications and marketing practices for the Society; establishes, maintains, and executes a comprehensive marketing strategy; and actively engages the physical and online community as an important face of the organization.
- Creates a comprehensive Multi Channel Marketing Strategy in consultation with the Executive Director, Artistic Director, and Board Marketing Committee. Maintains the strategy year-round.
- Executes Marketing Strategy.
- Engages periodically with Board Marketing Committee to stimulate Board involvement.
- Self-evaluates and takes training courses as needed to gain new skills and maintain state of the art knowledge of existing marketing & communications skill set.
- An important liaison to the community, the Marketing & Communications Manager attends local and regional events relevant to the Society.
- Actively engages professional community, is active in local and national professional organizations as they pertain to HCAS and the Marketing profession.
Details (Not comprehensive, duties may change as needs dictate)
- Manage all aspects of HCAS branding, including but not limited to: logos, iconic images, web URL, social handles, typography etc.
- Develop plan for and execute inbound marketing tools such as website, social, email, etc.
- Develop plan for and execute outbound marketing tools such as paid media buys, press releases, Google AdWords, etc.
- Design, develop, promulgate, and maintain internal communication tools such as Board Communiques, Annual Festival Program Guides, Annual Festival Yearbook, etc.
- Develop and track Key Performance Indices (KPIs) using tools such as Google Analytics.
- Aid in the design, selection, and maintenance of Marketing Systems such as asset management systems, databases, marketing automation, and other state of the art business tools.
- Oversee, manage, and support all external relationships with Interns, PR Firms, Design Firms, seasonal marketing staff, Community Outreach Partners, Photographers and Videographers.
- Oversee, manage, and support all internal marketing-related relationships with staff and board.
- Maintain an effective Community Outreach Program by engaging partners in the region.
- Develop and execute specific Houston Cinema Arts Festival marketing and staffing plans well in advance of each festival on a yearly basis.
- Seek out and suggest relationships with outside organizations for consultation, intern acquisition, or other mutually beneficial activities.
- Provide quantitative and qualitative reports of all marketing, outreach, advertising, and social media results on a periodic basis to support KPI analysis, etc.
- Develop and execute content creation strategy (video, photos, etc). Increase HCAS’ visual (still and motion) messaging in all channels.
- Develop compelling creative campaigns, blogs, and social posts that inspire new and existing constituents, grow the Brand Mission, and differentiate the brand from competitors.
- Market Research to include competitive landscape, opportunities, new product development, Audience/Program preferred channels and surveys (especially during Festival).
All applicants must submit writing samples and examples of design and video editing along with their resume and references.
- BA in Communications, Marketing, or Design, or equivalent experience.
- 2+ years of experience developing multi-channel marketing campaigns (online, offline, brand awareness, and direct response) with proven growth results.
- Advanced graphic design experience (InDesign, all other appropriate Adobe products).
- Advanced video editing skills (Premiere or equivalent).
- Significant WordPress experience.
- Competency in other modern systems (MS Office suite, Hootsuite, marketing automation, Salesforce)
- Programming experience with HTML, CSS (php a plus).
- Possess a journalistic approach, know what makes a great story, and find the most compelling, commercially-minded angle.
- Confident and comfortable in your writing ability and creative approach.
- Strong knowledge of how copy relates to graphic design.
- Excellent writing, editing, and proofreading skills.
- Proven ability to thrive in a deadline-driven environment, while working both independently and as part of a team.
- In-depth knowledge of content optimization as it relates to blogging and producing web and social content.
- Knowledge of Google Analytics Suite and AdWords with willingness to advance skills. Can develop web content and design to ensure optimal SEO.
- A passionate storyteller and brand builder with strong creative and editorial skills.
- During the Houston Cinema Arts Festival, working long hours is a requirement. During the Festival we have an “all hands on deck” mentality where all staff does what it takes, no matter how unrelated the task is to the normal routine.
Salary and Benefits
- Competitive salary commensurate with experience level.
- Paid Time Off.
- Other benefits commensurate with experience levels.
- Please send resume, 1 design, 1 writing sample, a link to 1 video sample, and three references to Patrick Kwiatkowski, Executive Director at this address: firstname.lastname@example.org.
- NO PHONE CALLS PLEASE.
Houston Cinema Arts Society – Since 2008
10 Years of Festival Success!
Houston Cinema Arts Society (HCAS) has put the nation’s fourth largest city on the map among film industry professionals, artists, and film aficionados as a premier showcase for the moving image and the creative process. The organization celebrates and illuminates the vitality and diversity of the city of Houston by programming innovative cinema, mixed-media performances, new media, and installations.
HCAS launched its inaugural five-day Film Festival in 2009. In addition to its now-annual Houston Cinema Arts Festival (HCAF), held in November, HCAS presents a variety of initiatives and programs, including a growing schedule of year-round screenings, events, and performances, HCAS is proud to collaborate on many of its programs with a number of Houston’s finest arts, cultural, and other nonprofit organizations.
Houston Cinema Arts Festival is the most ambitious of the HCAS programs. This multi-day, multi-venue festival includes over 50 narrative and documentary films, an interactive video installation gallery, live multimedia performances, panel discussions, and free outdoor and student field trip screenings. In its relatively short history, HCAS has brought notable guest artists, such as Tilda Swinton, Alex Gibney, Guillermo Arriaga, Isabella Rossellini, John Turturro, Shirley MacLaine, Richard Linklater, Ethan Hawke, Robert Redford, James Ivory, Julie Taymor among many others, to the Festival.
The most recent initiative related to the Festival is the CineSpace short film competition, a collaboration between NASA and Houston Cinema Arts Society that offers filmmakers around the world a chance to create work inspired by and using actual NASA imagery. The fourth edition of CineSpace will premiere at the 2018 HCAF.
Current initiatives in progress include expansion of educational outreach with Houston Cinema Arts Festival on the Road to take films about the arts to Houston area high schools.
For more information visit www.cinemartsociety.org
HCAS is a 501 (c) 3 organization. We are an “equal opportunity employer.” HCAS will not discriminate and will take “affirmative action” measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, creed, color, national origin, or sex. HCAS is committed in all areas to providing a work environment that is free from harassment. Harassment based upon an individual’s sex, race, ethnicity, national origin, age, religion or any other legally protected characteristics will not be tolerated. All employees, including supervisors and other management personnel, are expected and required to abide by this policy. No person will be adversely affected in employment with the employer as a result of bringing complaints of unlawful harassment.